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..."tiddely om-pom-pom!" I love going to the seaside, but living in a country where beach weather is a rare luxury (and believe me it's elbows at dawn for deckchair space the second the first rays of sunshine make an appearance!), trips to the seafront are few and far between. Thank goodness, then, for Mulberry, who in their SS12 campaign have managed to capture the magic of the British seaside with a charming shoot set against the backdrop of Brighton Pier...

Lindsey Wixson and Frida Gustavsson for Mulberry SS12, shot by Tim Walker.
I love the bright colours combined with the quirky cartoon-like set pieces. And I wonder if those ice creams are edible?

What do you think of Mulberry's SS12 campaign?

(Image credit: fashiongonerogue.)

10.01.2012- Where the brass bands play...

..."tiddely om-pom-pom!" I love going to the seaside, but living in a country where beach weather is a rare luxury (and believe me it's elbows at dawn for deckchair space the second the first rays of sunshine make an appearance!), trips to the seafront are few and far between. Thank goodness, then, for Mulberry, who in their SS12 campaign have managed to capture the magic of the British seaside with a charming shoot set against the backdrop of Brighton Pier...

Lindsey Wixson and Frida Gustavsson for Mulberry SS12, shot by Tim Walker.
I love the bright colours combined with the quirky cartoon-like set pieces. And I wonder if those ice creams are edible?

What do you think of Mulberry's SS12 campaign?

(Image credit: fashiongonerogue.)